ABLO blog — Meet the designer

Be Less Ordinary - The vision for the brand and myself

Naadu Ashun

Tags Brand story, Design inspiration, Meet the designer

Be Less Ordinary - The vision for the brand and myself

A Bag Less Ordinary is more than just a brand name; it's the brand vision too. From when I started making bags whilst doing my degree at fashion college, I was not designing bags that would fit into the norm. Take my final year project as an example. The inspiration for my collection was 'Childhood toys' looking at construction toys in particular. The primary colour palette of toys was also a big inspiration. I loved the idea of creating accessories that were colourful and multi-functional. Multi-function was something I was really interested in. How can I make a bag more...